# Strategy + Process

Published articles for Strategy + Process.

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## Gotham Variable and the Art of Evolution

DevFeed: [Gotham Variable and the Art of Evolution](<https://devfeed.tech/articles/gotham-variable-and-the-art-of-evolution-9325.md>)

Original publisher: [Read original article](<https://www.printmag.com/type-tuesday/gotham-variable-and-the-art-of-evolution/>)

Author: Amelia Nash

Published: 2026-08-18T02:49:00Z

Content type: article

Language: en

Sources: [PRINT Magazine](<https://devfeed.tech/sources/print-magazine.md>)

Topics: [Monotype](<https://devfeed.tech/topics/monotype.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [brand-identity](<https://devfeed.tech/tags/brand-identity.md>), [branding](<https://devfeed.tech/tags/branding.md>), [branding-identity-design](<https://devfeed.tech/tags/branding-identity-design.md>), [design](<https://devfeed.tech/tags/design.md>), [design-culture](<https://devfeed.tech/tags/design-culture.md>), [design-journalism](<https://devfeed.tech/tags/design-journalism.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [design-topics](<https://devfeed.tech/tags/design-topics.md>), [gotham](<https://devfeed.tech/tags/gotham.md>), [graphic-design](<https://devfeed.tech/tags/graphic-design.md>), [legacy-brands](<https://devfeed.tech/tags/legacy-brands.md>), [monotype](<https://devfeed.tech/tags/monotype.md>), [post](<https://devfeed.tech/tags/post.md>), [strategy-plus-process](<https://devfeed.tech/tags/strategy-plus-process.md>), [type-design](<https://devfeed.tech/tags/type-design.md>), [type-tuesday](<https://devfeed.tech/tags/type-tuesday.md>), [typography](<https://devfeed.tech/tags/typography.md>), [variable-fonts](<https://devfeed.tech/tags/variable-fonts.md>)

### AI overview

Gotham Variable marks the typeface's 25th anniversary by expanding its fixed family into a continuous range of weight and width, adding 54 intermediate styles. The article presents this evolution as a way to support flexible contemporary brand systems, including AI-generated applications, while preserving Gotham's underlying identity.

### Source excerpt

As Gotham turns 25, Monotype is giving the iconic typeface room to evolve. With Gotham Variable, Sara Soskolne explores how legacy identities can embrace flexibility and new technologies -- including AI -- without losing the underlying logic that makes them recognizable. The post Gotham Variable and the Art of Evolution appeared first on PRINT Magazine.