# TechnicalSEO

Published articles for TechnicalSEO.

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## Optimizing Third-Party Content Delivery: A Deep Dive into Preconnect's Performance and Call Cost Implications

DevFeed: [Optimizing Third-Party Content Delivery: A Deep Dive into Preconnect's Performance and Call Cost Implications](<https://devfeed.tech/articles/optimizing-third-party-content-delivery-a-deep-dive-into-preconnect-s-performance-and-call-cost-implications-38729.md>)

Original publisher: [Read original article](<https://blog.developer.bazaarvoice.com/2025/09/23/optimizing-third-party-content-delivery-a-deep-dive-into-preconnects-performance-and-call-cost-implications/>)

Author: Veda

Published: 2025-09-23T07:48:40Z

Content type: article

Language: en

Sources: [Bazaarvoice](<https://devfeed.tech/sources/bazaarvoice.md>)

Topics: [Web](<https://devfeed.tech/topics/web.md>), [Latency](<https://devfeed.tech/topics/latency.md>), [Front end](<https://devfeed.tech/topics/frontend.md>), [Core Web Vitals](<https://devfeed.tech/topics/core-web-vitals.md>), [Optimization](<https://devfeed.tech/topics/optimization.md>), [Network](<https://devfeed.tech/topics/network.md>), [Contentful](<https://devfeed.tech/topics/contentful.md>)

Tags: [api](<https://devfeed.tech/tags/api.md>), [apigateway](<https://devfeed.tech/tags/apigateway.md>), [bazaarvoice](<https://devfeed.tech/tags/bazaarvoice.md>), [cdn](<https://devfeed.tech/tags/cdn.md>), [corewebvitals](<https://devfeed.tech/tags/corewebvitals.md>), [cwv](<https://devfeed.tech/tags/cwv.md>), [lcp](<https://devfeed.tech/tags/lcp.md>), [optimizing](<https://devfeed.tech/tags/optimizing.md>), [performance](<https://devfeed.tech/tags/performance.md>), [performanceoptimization](<https://devfeed.tech/tags/performanceoptimization.md>), [preconnect](<https://devfeed.tech/tags/preconnect.md>), [preconnect-cost](<https://devfeed.tech/tags/preconnect-cost.md>), [resourcehints](<https://devfeed.tech/tags/resourcehints.md>), [seo](<https://devfeed.tech/tags/seo.md>), [technicalseo](<https://devfeed.tech/tags/technicalseo.md>), [third-party](<https://devfeed.tech/tags/third-party.md>), [ux](<https://devfeed.tech/tags/ux.md>), [web-performance](<https://devfeed.tech/tags/web-performance.md>), [webdev](<https://devfeed.tech/tags/webdev.md>), [webperformance](<https://devfeed.tech/tags/webperformance.md>)

### AI overview

This article explains how preconnect and other resource hints can improve third-party content delivery by establishing network connections early. It focuses on Bazaarvoice content, frontend performance, LCP, and the claim that preconnect operations are not counted as API calls in internal testing.

### Source excerpt

This document details how preconnect improves web performance, especially for Bazaarvoice's third-party content, by accelerating connection setups and reducing LCP. Crucially, internal testing confirmed preconnect operations are not counted as API calls, validating a "no count, low cost" model--a key insight for our developer blog.