# unemployment

Published articles for unemployment.

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## Graduates Are Entering India's Unorganised Retail Sector

DevFeed: [Graduates Are Entering India's Unorganised Retail Sector](<https://devfeed.tech/articles/no-more-chasing-jobs-graduates-are-turning-shopkeepers-okcredit-insights-37403.md>)

Original publisher: [Read original article](<https://medium.com/okcredit/no-more-chasing-jobs-graduates-are-turning-shopkeepers-okcredit-insights-1e6c7d218bd6?source=rss----40ea5327aac7---4>)

Author: Team OkCredit

Published: 2022-05-23T09:16:53Z

Content type: opinion

Language: en

Sources: [OkCredit - Medium](<https://devfeed.tech/sources/okcredit-medium.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [Job](<https://devfeed.tech/topics/job.md>)

Tags: [business](<https://devfeed.tech/tags/business.md>), [covid](<https://devfeed.tech/tags/covid.md>), [customer-experience](<https://devfeed.tech/tags/customer-experience.md>), [digital-bookkeeping](<https://devfeed.tech/tags/digital-bookkeeping.md>), [india](<https://devfeed.tech/tags/india.md>), [jobs](<https://devfeed.tech/tags/jobs.md>), [kirana](<https://devfeed.tech/tags/kirana.md>), [retail](<https://devfeed.tech/tags/retail.md>), [technology](<https://devfeed.tech/tags/technology.md>), [unemployment](<https://devfeed.tech/tags/unemployment.md>)

### AI overview

The article argues that rising unemployment, particularly during Covid-19, is leading more graduates in India to enter unorganised retail. It suggests this shift may increase the adoption of business apps and improve customer experiences in neighbourhood stores.

### Source excerpt

Photo by Anmol Ramanujam on Unsplash There's a particular imagery that comes to mind when one thinks of a shopkeeper- sparsely educated, between 20 and 40 years in age, ceaselessly taking orders on phone with one hand and packing stuff with another. For this neighbourhood "bhaiya" or "uncle", only three things matter- customers, inventory and his bahi-khata (the account register). Now, picture a retail store owner in the same age group, but genial, well-informed, inclined to technology, using apps for his business needs. There is a stark difference in customer experience at both these stores. While there are a bunch of factors responsible for this change, one of them is educated folks, particularly graduates getting into unorganised retail. Neighbourhood stores in India have typically been run by semi-literate, less educated individuals, some of who join it as a family owned business. For others, it's the easiest source of livelihood, if they aren't qualified enough for a job.The barriers to entry are so low that anyone with a basic minimum qualification can open a shop. While this is true even now, Covid-19 has altered the scenario, partially. Rising unemployment has meant that graduates who would earlier prefer jobs, are now looking at unorganised retail as a viable source of livelihood. At OkCredit, we have credible data that shows this in reality. In our annual study released this year in March, the demographic data gave a true picture of this change. Even though, across age groups, owners of small businesses lack education, in the 35-45 age group, a decent chunk of business owners are graduates. Covid-19 may have been the forcing factor but this also points to a mindset shift among the educated class who have typically preferred "safe" jobs over business. For an outsider, this shift may seem trivial, but it's significant for two reasons- First, as more of educated class joins unorganised retail, there will be an increase in the usage of business apps. Young and