# Web Design History

Published articles for Web Design History.

This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles.

## Adobe's Shift from a Content-Rich Website to a Product-Focused Site

DevFeed: [Adobe's Shift from a Content-Rich Website to a Product-Focused Site](<https://devfeed.tech/articles/remembrance-of-websites-past-40795.md>)

Original publisher: [Read original article](<https://zeldman.com/2026/09/14/remembrance-of-websites-past/>)

Author: L. Jeffrey Zeldman

Published: 2026-09-14T16:21:36Z

Content type: opinion

Language: en

Sources: [Jeffrey Zeldman](<https://devfeed.tech/sources/jeffrey-zeldman.md>)

Topics: [Website](<https://devfeed.tech/topics/website.md>), [Publishing](<https://devfeed.tech/topics/publishing.md>)

Tags: [adobe](<https://devfeed.tech/tags/adobe.md>), [articles](<https://devfeed.tech/tags/articles.md>), [content](<https://devfeed.tech/tags/content.md>), [content-first](<https://devfeed.tech/tags/content-first.md>), [content-strategy](<https://devfeed.tech/tags/content-strategy.md>), [damned-fine-journalism](<https://devfeed.tech/tags/damned-fine-journalism.md>), [design](<https://devfeed.tech/tags/design.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [interviews](<https://devfeed.tech/tags/interviews.md>), [money](<https://devfeed.tech/tags/money.md>), [opinion](<https://devfeed.tech/tags/opinion.md>), [products](<https://devfeed.tech/tags/products.md>), [publishing](<https://devfeed.tech/tags/publishing.md>), [state-of-the-web](<https://devfeed.tech/tags/state-of-the-web.md>), [web-design](<https://devfeed.tech/tags/web-design.md>), [web-design-history](<https://devfeed.tech/tags/web-design-history.md>), [websites](<https://devfeed.tech/tags/websites.md>), [zeldman](<https://devfeed.tech/tags/zeldman.md>)

### AI overview

The article reflects on Adobe's website in 2000 as a content-rich publication featuring how-to articles, opinions, artist interviews, and product information. It contrasts that model with Adobe's later shift toward a conventional product-focused site and argues that brands did not broadly replace the publishing opportunities lost as journalism declined.

### Source excerpt

2000 was the peak year for Adobe's website. It was a content site filled with creative how-to articles, opinion pieces, and artist interviews where you could also, if you wished, buy or get info on Adobe products. Now this is how you create a product site for a suite of creative products, I told myself [...] The post Remembrance of Websites Past appeared first on Jeffrey Zeldman Presents.

## Ebb, Meet Flow: Intrinsic Design in a Nutshell

DevFeed: [Ebb, Meet Flow: Intrinsic Design in a Nutshell](<https://devfeed.tech/articles/ebb-meet-flow-intrinsic-design-in-a-nutshell-40788.md>)

Original publisher: [Read original article](<https://zeldman.com/2026/08/18/ebb-meet-flow-intrinsic-design-in-a-nutshell/>)

Author: L. Jeffrey Zeldman

Published: 2026-08-18T17:24:50Z

Content type: opinion

Language: en

Sources: [Jeffrey Zeldman](<https://devfeed.tech/sources/jeffrey-zeldman.md>)

Topics: [Responsive Design](<https://devfeed.tech/topics/responsive-design.md>), [web design](<https://devfeed.tech/topics/web-design.md>), [Front end](<https://devfeed.tech/topics/frontend.md>), [web-standards](<https://devfeed.tech/topics/web-standards.md>)

Tags: [authoring](<https://devfeed.tech/tags/authoring.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [css](<https://devfeed.tech/tags/css.md>), [design](<https://devfeed.tech/tags/design.md>), [essentials](<https://devfeed.tech/tags/essentials.md>), [responsive](<https://devfeed.tech/tags/responsive.md>), [responsive-design](<https://devfeed.tech/tags/responsive-design.md>), [responsive-web-design](<https://devfeed.tech/tags/responsive-web-design.md>), [rwd](<https://devfeed.tech/tags/rwd.md>), [standards](<https://devfeed.tech/tags/standards.md>), [state-of-the-web](<https://devfeed.tech/tags/state-of-the-web.md>), [the-essentials](<https://devfeed.tech/tags/the-essentials.md>), [the-profession](<https://devfeed.tech/tags/the-profession.md>), [type](<https://devfeed.tech/tags/type.md>), [typography](<https://devfeed.tech/tags/typography.md>), [usability](<https://devfeed.tech/tags/usability.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>), [ux](<https://devfeed.tech/tags/ux.md>), [w3c](<https://devfeed.tech/tags/w3c.md>), [web-design](<https://devfeed.tech/tags/web-design.md>), [web-design-history](<https://devfeed.tech/tags/web-design-history.md>), [web-standards](<https://devfeed.tech/tags/web-standards.md>), [webdesign](<https://devfeed.tech/tags/webdesign.md>), [webtype](<https://devfeed.tech/tags/webtype.md>)

### AI overview

This article explains intrinsic or fluid responsive design: define type scales for small and large screens, then let the browser interpolate between them according to viewport width. It connects the approach to earlier ideas about designing for the web's natural ebb and flow and to the development of Responsive Web Design through improved web standards and browser support.

### Source excerpt

In 2020, the gifted makers of websites at Clearleft shared methods to achieve fluid responsive design. "Utopian" web design was (and still is) their half-kidding name for this approach, which Apple's Jen Simmons, working indendently, called "intrinsic design." Instead of chasing an ever-changing number of fixed breakpoints, utopian or intrinsic design follows the web's intrinsic [...] The post Ebb, Meet Flow: Intrinsic Design in a Nutshell appeared first on Jeffrey Zeldman Presents.