# Zach Yadegari

Published articles for Zach Yadegari.

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## When it came to Cal AI's viral success, a small army of influencers paid off

DevFeed: [When it came to Cal AI's viral success, a small army of influencers paid off](<https://devfeed.tech/articles/when-it-came-to-cal-ai-s-viral-success-a-small-army-of-influencers-paid-off-88312.md>)

Original publisher: [Read original article](<https://techcrunch.com/2026/10/15/when-it-came-to-cal-ais-viral-success-a-small-army-of-influencers-paid-off/>)

Author: Lucas Ropek

Published: 2026-10-15T23:44:56Z

Content type: news

Language: en

Sources: [TechCrunch | AI News & Artificial Intelligence](<https://devfeed.tech/sources/techcrunch-ai-news-artificial-intelligence.md>)

Topics: [API Business Models](<https://devfeed.tech/topics/api-business-models.md>), [geofencing](<https://devfeed.tech/topics/geofencing.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [cal-ai](<https://devfeed.tech/tags/cal-ai.md>), [communities](<https://devfeed.tech/tags/communities.md>), [influencers](<https://devfeed.tech/tags/influencers.md>), [money](<https://devfeed.tech/tags/money.md>), [recruiting](<https://devfeed.tech/tags/recruiting.md>), [revenue](<https://devfeed.tech/tags/revenue.md>), [startups](<https://devfeed.tech/tags/startups.md>), [techcrunch-disrupt](<https://devfeed.tech/tags/techcrunch-disrupt.md>), [zach-yadegari](<https://devfeed.tech/tags/zach-yadegari.md>)

### AI overview

Cal AI founder Zach Yadegari described how the calorie tracking app grew through influencer promotion, with negotiated payouts tied to reach and a focus on creators with tightly connected communities. The company generated over $30 million in two years and was acquired by MyFitnessPal for an undisclosed amount. Yadegari also discussed Persona, his new AI assistant startup.

### Source excerpt

The company generated over $30 million in revenue in two years and was acquired by MyFitnessPal for an undisclosed amount of money in March.