# zero-click

Published articles for zero-click.

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## Beyond the Click: 5 Counter-Intuitive Truths About the New Era of AI Search

DevFeed: [Beyond the Click: 5 Counter-Intuitive Truths About the New Era of AI Search](<https://devfeed.tech/articles/beyond-the-click-5-counter-intuitive-truths-about-the-new-era-of-ai-search-30866.md>)

Original publisher: [Read original article](<https://brent.leekley.me/blog/beyond-the-click/>)

Author: Brent Leekley

Published: 2026-06-07T00:00:00Z

Content type: opinion

Language: en

Sources: [brent.leekley.me blog](<https://devfeed.tech/sources/brent-leekley-me-blog.md>)

Topics: [AI search](<https://devfeed.tech/topics/ai-search.md>), [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [observability](<https://devfeed.tech/topics/observability.md>), [anthropic](<https://devfeed.tech/topics/anthropic.md>)

Tags: [aeo](<https://devfeed.tech/tags/aeo.md>), [agentic-ai](<https://devfeed.tech/tags/agentic-ai.md>), [ai-search](<https://devfeed.tech/tags/ai-search.md>), [answer-engine-optimization](<https://devfeed.tech/tags/answer-engine-optimization.md>), [anthropic](<https://devfeed.tech/tags/anthropic.md>), [brand-visibility](<https://devfeed.tech/tags/brand-visibility.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [llm](<https://devfeed.tech/tags/llm.md>), [observability](<https://devfeed.tech/tags/observability.md>), [seo](<https://devfeed.tech/tags/seo.md>), [zero-click](<https://devfeed.tech/tags/zero-click.md>)

### AI overview

This field note argues that AI-driven, zero-click search is shifting growth strategy from traditional SEO toward Answer Engine Optimization. It discusses the Mirror Effect, in which large language models form a brand narrative from the broader web rather than only a company website, and argues that reputation management, authentic content, and observability are increasingly important for brand visibility.

### Source excerpt

The shift from SEO to AEO: the Mirror Effect, social signals, productivity arbitrage, the authenticity paradox, and agentic AI. Five counter-intuitive truths about brand visibility in a zero-click world.

## Competing in Pwn2Own ICS 2022 Miami: Exploiting a zero click remote memory corruption in ICONICS Genesis64

DevFeed: [Competing in Pwn2Own ICS 2022 Miami: Exploiting a zero click remote memory corruption in ICONICS Genesis64](<https://devfeed.tech/articles/competing-in-pwn2own-ics-2022-miami-exploiting-a-zero-click-remote-memory-corruption-in-iconics-genesis64-39716.md>)

Original publisher: [Read original article](<https://doar-e.github.io/blog/2023/05/05/competing-in-pwn2own-ics-2022-miami-exploiting-a-zero-click-remote-memory-corruption-in-iconics-genesis64/>)

Author: Axel "0vercl0k" Souchet

Published: 2023-05-05T15:00:00Z

Content type: article

Language: en

Sources: [Diary of a reverse-engineer](<https://devfeed.tech/sources/diary-of-a-reverse-engineer.md>)

Topics: [Exploit](<https://devfeed.tech/topics/exploit.md>), [vulnerability](<https://devfeed.tech/topics/vulnerability.md>), [infosec](<https://devfeed.tech/topics/infosec.md>), [Windows](<https://devfeed.tech/topics/windows.md>)

Tags: [0-click-remote-code-execution](<https://devfeed.tech/tags/0-click-remote-code-execution.md>), [cve-2022-33318](<https://devfeed.tech/tags/cve-2022-33318.md>), [exploit](<https://devfeed.tech/tags/exploit.md>), [exploitation](<https://devfeed.tech/tags/exploitation.md>), [genbroker64-exe](<https://devfeed.tech/tags/genbroker64-exe.md>), [genesis64](<https://devfeed.tech/tags/genesis64.md>), [iconics](<https://devfeed.tech/tags/iconics.md>), [iconics-genesis64](<https://devfeed.tech/tags/iconics-genesis64.md>), [ics](<https://devfeed.tech/tags/ics.md>), [icsa-22-202-04](<https://devfeed.tech/tags/icsa-22-202-04.md>), [memory](<https://devfeed.tech/tags/memory.md>), [memory-corruption](<https://devfeed.tech/tags/memory-corruption.md>), [paracosme](<https://devfeed.tech/tags/paracosme.md>), [pwn2own](<https://devfeed.tech/tags/pwn2own.md>), [pwn2own-2022](<https://devfeed.tech/tags/pwn2own-2022.md>), [pwn2own-miami](<https://devfeed.tech/tags/pwn2own-miami.md>), [remote](<https://devfeed.tech/tags/remote.md>), [zdi-22-1041](<https://devfeed.tech/tags/zdi-22-1041.md>), [zero-click](<https://devfeed.tech/tags/zero-click.md>)

### AI overview

A participant recounts preparing for and demonstrating a winning zero-click remote entry at the 2022 Pwn2Own ICS competition in Miami. The article focuses on exploiting a memory-corruption vulnerability in ICONICS Genesis64 software running on Windows.

### Source excerpt

🧾 Introduction After participating in Pwn2Own Austin in 2021 and failing to land my remote kernel exploit Zenith (which you can read about here), I was eager to try again. It is fun and forces me to look at things I would never have looked at otherwise. The one thing I ...