# AdMob

AdMob is Google's mobile advertising and app monetization platform for mobile developers, enabling them to serve ads in mobile apps and maximize advertising revenue across ad networks.

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## A New Advertising API, Built From The Ground Up

DevFeed: [A New Advertising API, Built From The Ground Up](<https://devfeed.tech/articles/a-new-advertising-api-built-from-the-ground-up-19374.md>)

Original publisher: [Read original article](<https://www.codenameone.com/blog/modern-advertising-api/>)

Author: Shai Almog

Published: 2026-06-08T00:00:00Z

Content type: release

Language: en

Sources: [CodeName One](<https://devfeed.tech/sources/codename-one.md>)

Topics: [API](<https://devfeed.tech/topics/api.md>), [AdMob](<https://devfeed.tech/topics/admob.md>), [SDKs](<https://devfeed.tech/topics/sdks.md>), [Android](<https://devfeed.tech/topics/android.md>), [iOS](<https://devfeed.tech/topics/ios.md>)

Tags: [admob](<https://devfeed.tech/tags/admob.md>), [advertising](<https://devfeed.tech/tags/advertising.md>), [android](<https://devfeed.tech/tags/android.md>), [api](<https://devfeed.tech/tags/api.md>), [gdpr](<https://devfeed.tech/tags/gdpr.md>), [ios](<https://devfeed.tech/tags/ios.md>), [sdk](<https://devfeed.tech/tags/sdk.md>)

### AI overview

Codename One replaces its outdated advertising mechanisms with a pluggable, format-complete advertising subsystem in the core. The new API supports modern ad formats, consent handling, event-driven callbacks, provider discovery, and a modern AdMob reference provider.

### Source excerpt

A single pluggable advertising subsystem in the core replaces a stack of dead-end legacy mechanisms, covering every modern ad format with a working AdMob reference provider.

## Google Analytics for Firebase adds app revenue reporting, predictive insights, and custom metrics

DevFeed: [Google Analytics for Firebase adds app revenue reporting, predictive insights, and custom metrics](<https://devfeed.tech/articles/what-s-next-with-the-latest-in-app-analytics-16364.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2020/10/latest-in-app-analytics>)

Author: Steve Ganem

Published: 2020-10-14T00:00:00Z

Content type: news

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Firebase](<https://devfeed.tech/topics/firebase.md>), [AdMob](<https://devfeed.tech/topics/admob.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [SDK](<https://devfeed.tech/topics/sdk.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [admob](<https://devfeed.tech/tags/admob.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [launch](<https://devfeed.tech/tags/launch.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [sdk](<https://devfeed.tech/tags/sdk.md>)

### AI overview

Firebase announces updates to Google Analytics for app developers, including app revenue reporting across AdMob and other third-party advertising platforms, predictive capabilities, and new event-scoped custom dimensions and metrics.

### Source excerpt

News, tutorials, and updates from the Firebase team.

## How Pomelo Games used Firebase to increase revenue without losing players

DevFeed: [How Pomelo Games used Firebase to increase revenue without losing players](<https://devfeed.tech/articles/how-pomelo-games-used-firebase-to-increase-revenue-without-losing-players-16360.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2020/09/pomelo-games-case-study>)

Author: Patrick Martin

Published: 2020-09-22T00:00:00Z

Content type: article

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [AdMob](<https://devfeed.tech/topics/admob.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Crashlytics](<https://devfeed.tech/topics/crashlytics.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [admob](<https://devfeed.tech/tags/admob.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [case-study](<https://devfeed.tech/tags/case-study.md>), [crashlytics](<https://devfeed.tech/tags/crashlytics.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [games](<https://devfeed.tech/tags/games.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [monetization](<https://devfeed.tech/tags/monetization.md>), [remote-config](<https://devfeed.tech/tags/remote-config.md>), [retention](<https://devfeed.tech/tags/retention.md>), [revenue](<https://devfeed.tech/tags/revenue.md>)

### AI overview

This Firebase case study describes how Pomelo Games used Firebase Remote Config and Firebase A/B Testing to test interstitial ads in Once Upon a Tower. The studio reported a 25% average increase in AdMob revenue and a 35% increase in in-app purchases, with almost no negative impact on retention or game stability.

### Source excerpt

News, tutorials, and updates from the Firebase team.

## Firebase's 2017 Year-End Recap of New Features and Product Updates

DevFeed: [Firebase's 2017 Year-End Recap of New Features and Product Updates](<https://devfeed.tech/articles/end-of-the-year-recap-extravaganza-16240.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2017/12/end-of-year-recap-extravaganza>)

Author: Todd Kerpelman

Published: 2017-12-28T00:00:00Z

Content type: news

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [Cloud Functions](<https://devfeed.tech/topics/cloud-functions.md>), [Serverless](<https://devfeed.tech/topics/serverless.md>), [Unity](<https://devfeed.tech/topics/unity.md>), [C++](<https://devfeed.tech/topics/c-plus-plus.md>), [Android](<https://devfeed.tech/topics/android.md>), [AdMob](<https://devfeed.tech/topics/admob.md>), [Crashlytics](<https://devfeed.tech/topics/crashlytics.md>), [Authentication](<https://devfeed.tech/topics/authentication.md>), [SDKs](<https://devfeed.tech/topics/sdks.md>), [Go Language](<https://devfeed.tech/topics/go-language.md>)

Tags: [admob](<https://devfeed.tech/tags/admob.md>), [android](<https://devfeed.tech/tags/android.md>), [authentication](<https://devfeed.tech/tags/authentication.md>), [c-plus-plus](<https://devfeed.tech/tags/c-plus-plus.md>), [cloud-functions](<https://devfeed.tech/tags/cloud-functions.md>), [community](<https://devfeed.tech/tags/community.md>), [crashlytics](<https://devfeed.tech/tags/crashlytics.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [go](<https://devfeed.tech/tags/go.md>), [news](<https://devfeed.tech/tags/news.md>), [recap](<https://devfeed.tech/tags/recap.md>), [sdks](<https://devfeed.tech/tags/sdks.md>), [serverless](<https://devfeed.tech/tags/serverless.md>), [unity](<https://devfeed.tech/tags/unity.md>), [updates](<https://devfeed.tech/tags/updates.md>), [year-in-review](<https://devfeed.tech/tags/year-in-review.md>)

### AI overview

Firebase's 2017 year-end recap covers new and updated products, including Cloud Functions for Firebase, general availability for the C++ and Unity SDKs, Firebase Test Lab support for games, Analytics features, Crashlytics integration, Phone Authentication, open-sourced SDKs, the Admin SDK for Go, and Firebase Performance Monitoring.

### Source excerpt

News, tutorials, and updates from the Firebase team.