# Google Analytics Google Analytics is a platform that collects data from websites and apps to create reports, with APIs and developer products for automating measurement and reporting. This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles. ## Which AI actually reads your site? Two months of LLM traffic, measured DevFeed: [Which AI actually reads your site? Two months of LLM traffic, measured]() Original publisher: [Read original article]() Author: Travis Turner (richardturner@evilmartians.com) Published: 2026-07-21T00:00:00Z Content type: article Language: en Sources: [Evil Martians]() Topics: [Large Language Model](), [Artificial Intelligence](), [Claude Code](), [ChatGPT](), [Google Analytics](), [Netlify](), [Back end]() Tags: [agent-experience](), [agents](), [ai](), [backend](), [chatgpt](), [claude-code](), [dx](), [google-analytics](), [jamstack](), [llm](), [llms](), [logs](), [measurement](), [netlify]() ### AI overview Evil Martians measured two months of server-side LLM traffic to its website. The study found that ChatGPT primarily fetches rendered HTML, while Claude Code requests Markdown most of the time through content negotiation. Most llms.txt requests came from bots other than the intended AI assistants, and a hidden AI hint received no measurable hits. ### Source excerpt We told you to measure. So of course we did it ourselves too: two months of server-side LLM traffic to evilmartians.com. Find out which agents read HTML, which read Markdown, what llms.txt actually does, and the one technique that got zero hits. ## Firebase A/B Testing is now available for the web DevFeed: [Firebase A/B Testing is now available for the web]() Original publisher: [Read original article]() Author: Sumit Chandel; Athira Manu Published: 2026-03-04T00:00:00Z Content type: release Language: en Sources: [Firebase Blog]() Topics: [A/B Testing](), [Firebase](), [Web](), [Website](), [Google Analytics]() Tags: [a-b-testing](), [announce](), [firebase](), [firebase-remote-config](), [google-analytics](), [react](), [release](), [remote-config](), [typescript](), [web](), [web-apps]() ### AI overview Firebase A/B Testing is now available for web apps, extending its existing mobile app experimentation capabilities. The feature uses Google Analytics and Firebase Remote Config to run and analyze experiments, track metrics such as retention, revenue, and engagement, and identify statistically significant variations. ### Source excerpt From Mobile to Web: Easily run, analyze, and scale product experiments to drive real impact using Firebase A/B Testing now available for your web apps! ## Export Google Analytics data to Sheets via Apps Script DevFeed: [Export Google Analytics data to Sheets via Apps Script]() Original publisher: [Read original article]() Published: 2025-04-25T00:00:00Z Content type: tutorial Language: en Sources: [technicalwriting.dev]() Topics: [Google Analytics](), [Google Apps Script](), [JavaScript](), [Authorization]() Tags: [analytics](), [apps](), [automation](), [google-analytics](), [how-to](), [javascript](), [oauth](), [script](), [tutorial]() ### AI overview This tutorial explains how to use Google Apps Script to export Google Analytics data to Google Sheets. The spreadsheet can update automatically each night, and a custom Sheets menu can trigger an on-demand update. It also describes an optional HTTPS exposure feature and the required setup, dependencies, permissions, and OAuth authorization. ### Source excerpt A tutorial that shows you how to export Google Analytics data to Google Sheets. ## Why Nonprofits and Public Organizations Should Reconsider Website Cookies and Tracking DevFeed: [Why Nonprofits and Public Organizations Should Reconsider Website Cookies and Tracking]() Original publisher: [Read original article]() Published: 2024-05-06T19:07:14Z Content type: opinion Language: nl Sources: [Bert Hubert's writings]() Topics: [Cookies](), [Google Analytics](), [Internet]() Tags: [analytics](), [cookies](), [google](), [google-analytics](), [privacy](), [surveillance](), [trackers](), [tracking]() ### AI overview The article argues that nonprofits and public organizations often use cookies, trackers, and Google Analytics without clear evidence that the resulting statistics inform real decisions. It questions the privacy and practical value of this tracking. ### Source excerpt We leven in rare tijden. Cookies en tracking zijn overal op internet. We worden overal gevolgd, iedere klik wordt bijgehouden. Tools als Google Analytics zijn hierbij een Faustiaanse deal: De analytics vertellen jou dingen over je gebruikers, en in ruil vertel jij Google wat diezelfde gebruikers op jouw site doen. Vreemd genoeg hebben bergen non-profit en (overheids)organisaties met goede bedoelingen ook al die cookies en trackers aanstaan op hun sites. Zo doen ze vrolijk mee aan "surveillance capitalism", ook al hoeven ze niet te leven van advertenties. ## Maximize Revenue with Remote Config Personalization DevFeed: [Maximize Revenue with Remote Config Personalization]() Original publisher: [Read original article]() Author: Dana Silver Published: 2023-04-11T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [personalization](), [Firebase](), [Google Analytics](), [App](), [Machine learning]() Tags: [admob](), [ads](), [analytics](), [app](), [firebase](), [google-analytics](), [how-to](), [personalization](), [remote-config](), [revenue](), [tutorials]() ### AI overview This tutorial explains how Firebase Remote Config personalization uses Google Analytics events and parameter values to tailor app experiences and optimize objectives such as purchases, ad impressions, revenue, and return ad spend. It also demonstrates configuring ad frequency through the Firebase Console. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Removing all trackers from my website DevFeed: [Removing all trackers from my website]() Original publisher: [Read original article]() Author: info@jeroenmols.com (Jeroen Mols) Published: 2023-01-29T00:00:00Z Content type: article Language: en Sources: [Jeroen Mols]() Topics: [Website](), [Google Analytics](), [Mastodon](), [Reddit]() Tags: [ads](), [analytics](), [blogs](), [personal](), [privacy](), [trackers](), [website]() ### AI overview The author removed Google Analytics, Google Adsense, Disqus comments, and other tracking-related services from their website because they considered the associated data collection harmful to visitor privacy. The website is now described as free of trackers and advertisements. ### Source excerpt These past years I've grown to be more privacy-aware. And while this post isn't about how I'm increasing my personal privacy, I'd like to talk about how I'm increasing yours. ## Targeting Audiences with Cloud Messaging DevFeed: [Targeting Audiences with Cloud Messaging]() Original publisher: [Read original article]() Author: Andrea Wu Published: 2022-12-21T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Messaging](), [Google Analytics](), [Android](), [iOS](), [Web]() Tags: [admin-sdk](), [analytics](), [android](), [apis](), [cloud-messaging](), [firebase](), [ios](), [messaging](), [notifications](), [web]() ### AI overview This tutorial explains how Firebase Cloud Messaging can target notifications to specific user segments instead of sending them to everyone. It covers analytics-based targeting using audiences, topics, imported segments, and default Google Analytics user properties. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Ditching Google Analytics for Fathom DevFeed: [Ditching Google Analytics for Fathom]() Original publisher: [Read original article]() Author: James Brooks Published: 2022-08-30T09:06:00Z Content type: opinion Language: en Sources: [Laravel Blog]() Topics: [Google Analytics](), [Livewire](), [Vapor]() Tags: [analytics](), [gdpr](), [google-analytics](), [laravel](), [privacy]() ### AI overview The Laravel team explains why it replaced Google Analytics with Fathom Analytics across its blog, Envoyer, Forge, and Vapor. The move was motivated by Fathom's simpler dashboard and privacy-law compliance, while a planned importer would preserve existing Google Analytics data. ### Source excerpt On August 24th, we switched to Fathom Analytics, completely removing our dependency on Google Analytics from this blog, Envoyer, Forge and Vapor. ## How an ecommerce giant replaced Google Analytics for privacy DevFeed: [How an ecommerce giant replaced Google Analytics for privacy]() Original publisher: [Read original article]() Author: Tinybird Published: 2022-08-25T00:00:00Z Content type: article Language: en Sources: [Tinybird]() Topics: [Google Analytics](), [Security, Privacy and Abuse Prevention](), [data]() Tags: [data-privacy](), [ecommerce](), [google-analytics](), [i-built-this](), [scale](), [speed]() ### AI overview An ecommerce company replaced Google Analytics with an architecture designed to satisfy data privacy laws while maintaining speed and scale. ### Source excerpt Here's the architecture they built to satisfy data privacy laws without limiting speed or scale. ## How I replaced Google Analytics with Retool and Tinybird, Part 1 DevFeed: [How I replaced Google Analytics with Retool and Tinybird, Part 1]() Original publisher: [Read original article]() Author: Cameron Archer Published: 2022-08-24T00:00:00Z Content type: tutorial Language: en Sources: [Tinybird]() Topics: [Retool](), [Back end](), [dashboards](), [Google Analytics](), [ui]() Tags: [backend](), [building](), [dashboards](), [google-analytics](), [i-built-this](), [retool](), [ui]() ### AI overview The article describes using Tinybird as a backend to build analytics dashboards in Retool as a replacement for Google Analytics. It is identified as Part 1 of a two-part series. ### Source excerpt Tinybird serves as a powerful and flexible backend for building analytics dashboards in any UI - in this case Retool. Part 1 of 2. ## Improving the Google Analytics dashboard in Firebase DevFeed: [Improving the Google Analytics dashboard in Firebase]() Original publisher: [Read original article]() Author: Sumit Chandel Published: 2021-11-05T00:00:00Z Content type: news Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Google Analytics](), [ui](), [data]() Tags: [comparison](), [feature](), [firebase](), [google-analytics](), [launch](), [metrics](), [monetization](), [retention](), [revenue](), [ui](), [updates]() ### AI overview Firebase has updated its Google Analytics dashboard with redesigned cards, a new Realtime view, explorer cards, and other UI improvements. The Firebase console also adds the Comparisons tool, replacing Filters and allowing up to five comparison groups. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Analytics Labels for Messaging Campaigns DevFeed: [Analytics Labels for Messaging Campaigns]() Original publisher: [Read original article]() Author: Andrea Wu Published: 2021-09-30T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Messaging](), [Google Analytics](), [Cloud]() Tags: [analytics](), [cloud-messaging](), [firebase](), [google-analytics](), [messaging](), [tutorials](), [updates]() ### AI overview Firebase Cloud Messaging analytics labels let developers associate messages with a text label and use Google Analytics to track notification-related events beyond sent counts. Labels can be applied through the Firebase Cloud Messaging API or Firebase Console campaigns, then used to filter reports and analyze notification impact. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Tracking-free audience statistics DevFeed: [Tracking-free audience statistics]() Original publisher: [Read original article]() Published: 2021-06-27T11:46:27Z Content type: opinion Language: en Sources: [Bert Hubert's writings]() Topics: [data analytics](), [Google Analytics](), [Bot](), [Cloudflare](), [Users]() Tags: [analytics](), [bots](), [cloudflare](), [gdpr](), [google-analytics](), [privacy](), [tracking]() ### AI overview The article argues that website operators can obtain useful audience statistics without sending visitors' data to third parties. It criticizes Google Analytics and similar platforms for providing limited actionable insight while imposing privacy costs, and identifies metrics such as human readership and article completion as more useful. ### Source excerpt As regular readers of this blog will know, I am no friend of the surveillance capitalism that currently powers the web. It is becoming well-neigh impossible to develop any software or host any content without some component tracking your users & sending data to third parties. Even though I try very hard not to fall for this, periodically I discover that my sites also embed things that embed things that potentially leak your details to third parties. ## Supercharge your mobile games business with Firebase DevFeed: [Supercharge your mobile games business with Firebase]() Original publisher: [Read original article]() Author: Rogers Reichert; Henrique Savelli Published: 2021-04-05T00:00:00Z Content type: article Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Mobile](), [data](), [Google Analytics]() Tags: [a-b-testing](), [ads](), [analytics](), [crashlytics](), [developer](), [firebase](), [games](), [google](), [google-analytics](), [integration](), [mobile](), [monetization]() ### AI overview This article explains how Firebase can help mobile game developers build, release, and operate games in a competitive market. It covers using player data and Google Analytics integration to understand engagement, segment audiences, personalize experiences, and support monetization decisions. ### Source excerpt News, tutorials, and updates from the Firebase team. ## App monetization made easy: Using Firebase, AdMob, and Google Analytics to uncover your optimal ads strategy DevFeed: [App monetization made easy: Using Firebase, AdMob, and Google Analytics to uncover your optimal ads strategy]() Original publisher: [Read original article]() Author: Sumit Chandel; Rachel Saunders Published: 2021-02-23T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [A/B Testing](), [Google Analytics](), [App](), [Mobile]() Tags: [a-b-testing](), [admob](), [firebase](), [google-analytics](), [mobile](), [remote-config](), [retention](), [revenue]() ### AI overview This tutorial explains how to combine AdMob, Firebase Remote Config, Firebase A/B Testing, and Google Analytics to test ad strategies on subsets of app users and evaluate their effects on retention, ad revenue, and in-app purchase revenue. ### Source excerpt News, tutorials, and updates from the Firebase team. ## A 2020 Review of Generative Art, Blogging, Analytics, and Working From Home DevFeed: [A 2020 Review of Generative Art, Blogging, Analytics, and Working From Home]() Original publisher: [Read original article]() Author: Stanko Published: 2021-02-01T00:00:00Z Content type: opinion Language: en Sources: [Stanko Tadić]() Topics: [generative art](), [Google Analytics](), [Open Source]() Tags: [art](), [generative-art](), [google-analytics](), [instagram](), [macos](), [monitor](), [open-source](), [windows](), [working-from-home]() ### AI overview A personal review of 2020 covering the author's progress in generative art and pen plotting, changes from Google Analytics to GoatCounter, blog traffic and redirects, and working from home. ### Source excerpt 2020 was a hard one. I started writing this post in December, but I couldn't make myself finish it. The whole situation with COVID made me anxious at times and I didn't really have motivation for my side projects including this blog. But I won't focus on bad things, everyone had a tough year, so let's try to stay positive. Generative Art # I had one huge positive this year - I got into generative art. My fiance likes to say that I woke up on the first on January and started drawing some triangles. Triangles were super naive, but I'm super happy with my progress and these are some of my creations (all pen plotted): Special thanks to Vladimir Mitrović who was the only person I knew doing generative art. When I reached out, he selflessly helped me start with the whole thing. Be sure to visit his website as he is doing amazing stuff. I already wrote about my generative work a little, but I will create a separate site section for my artwork. Meanwhile, you can see the most of my work on Instagram. I'm super thrilled that people like my art enough to hang it on their walls. All of my work is done with pen plotting in mind. I'm using AxiDraw SE/A3 by Evil Mad Scientist and I love everything about this machine. Pen plotting is something that I want to write more about in the future. Blog # This year I neglected the blog a little. Mostly because I was focused on generative stuff, and I was doing that instead of writing posts. The pandemic didn't help either. I removed Google Analytics in favor of GoatCounter, a simple open source web analytics which are not tracking my readers. Even without writing much, I had more visits than in 2020. But you can see the drop in May, about the same time I removed Google Analytics. Coincidence or not, I can't say. The second drop happened in early December, as I moved posts under /blog prefix but screwed up the redirections. I can only hope search engines won't derank me too much because of that. People are still not sticking around after re ## How GameNexa Studios used Firebase to grow and diversify their monetization strategy DevFeed: [How GameNexa Studios used Firebase to grow and diversify their monetization strategy]() Original publisher: [Read original article]() Author: Firebase Team Published: 2020-12-17T00:00:00Z Content type: article Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [data](), [A/B Testing](), [personalization](), [Google Analytics](), [Crashlytics](), [Monitoring]() Tags: [a-b-testing](), [admob](), [analytics](), [case-study](), [crashlytics](), [firebase](), [google-analytics](), [monetization](), [performance-monitoring](), [personalization](), [revenue](), [user-experience]() ### AI overview This Firebase case study describes how GameNexa Studios used Google Analytics and Firebase Predictions to segment users, then applied Remote Config and A/B Testing to tailor ads and in-app promotions. The company reported increased in-app purchase revenue, restored ad revenue to pre-pandemic levels, and higher conversions. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Google Analytics for Firebase adds app revenue reporting, predictive insights, and custom metrics DevFeed: [Google Analytics for Firebase adds app revenue reporting, predictive insights, and custom metrics]() Original publisher: [Read original article]() Author: Steve Ganem Published: 2020-10-14T00:00:00Z Content type: news Language: en Sources: [Firebase Blog]() Topics: [Google Analytics](), [Firebase](), [AdMob](), [A/B Testing](), [Mobile](), [SDK]() Tags: [a-b-testing](), [admob](), [analytics](), [firebase](), [google-analytics](), [launch](), [mobile](), [sdk]() ### AI overview Firebase announces updates to Google Analytics for app developers, including app revenue reporting across AdMob and other third-party advertising platforms, predictive capabilities, and new event-scoped custom dimensions and metrics. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Why you should add Google Analytics to your Crashlytics integration DevFeed: [Why you should add Google Analytics to your Crashlytics integration]() Original publisher: [Read original article]() Author: Oleg Kodysh Published: 2020-09-29T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Crashlytics](), [Google Analytics](), [Firebase](), [BigQuery](), [SDK]() Tags: [bigquery](), [crashlytics](), [data-studio](), [firebase](), [google-analytics](), [integration](), [sdk](), [tutorials]() ### AI overview This tutorial explains how combining Crashlytics with Google Analytics helps monitor crash-free users, investigate the events and screens preceding crashes, and analyze app data. It also describes linking app data to BigQuery for visualization and using custom events and parameters for more detailed crash-session analysis. ### Source excerpt News, tutorials, and updates from the Firebase team. ## How Pomelo Games used Firebase to increase revenue without losing players DevFeed: [How Pomelo Games used Firebase to increase revenue without losing players]() Original publisher: [Read original article]() Author: Patrick Martin Published: 2020-09-22T00:00:00Z Content type: article Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [A/B Testing](), [AdMob](), [Google Analytics](), [Crashlytics]() Tags: [a-b-testing](), [admob](), [analytics](), [case-study](), [crashlytics](), [firebase](), [games](), [google-analytics](), [monetization](), [remote-config](), [retention](), [revenue]() ### AI overview This Firebase case study describes how Pomelo Games used Firebase Remote Config and Firebase A/B Testing to test interstitial ads in Once Upon a Tower. The studio reported a 25% average increase in AdMob revenue and a 35% increase in in-app purchases, with almost no negative impact on retention or game stability. ### Source excerpt News, tutorials, and updates from the Firebase team. ## New API for manually tracking screen views in Google Analytics DevFeed: [New API for manually tracking screen views in Google Analytics]() Original publisher: [Read original article]() Author: Sumit Chandel Published: 2020-08-18T00:00:00Z Content type: release Language: en Sources: [Firebase Blog]() Topics: [Google Analytics](), [Firebase](), [API](), [SDKs](), [Android](), [iOS](), [A/B Testing]() Tags: [a-b-testing](), [android](), [api](), [firebase](), [flutter](), [google-analytics](), [ios](), [launch](), [sdk](), [updates]() ### AI overview The latest Google Analytics for Firebase SDK release allows developers to manually log screen_view events in Android and iOS apps while retaining automatic collection. It also deprecates setCurrentScreen and setScreenName in favor of the new manual event-logging calls. ### Source excerpt News, tutorials, and updates from the Firebase team. ## This blog is now Google free DevFeed: [This blog is now Google free]() Original publisher: [Read original article]() Author: Stanko Published: 2020-06-21T00:00:00Z Content type: opinion Language: en Sources: [Stanko Tadić]() Topics: [Google](), [Google Analytics](), [Open Source](), [Self-hosted](), [Website]() Tags: [analytics](), [blog](), [google](), [open-source](), [self-hosted](), [website]() ### AI overview The author describes removing Google Analytics and Google Fonts from their blog, making it Google-free. They chose GoatCounter as an open-source, privacy-respecting replacement because it provides the data they need with less complexity. ### Source excerpt Earlier today I removed Google Analytics script from my website. Long time ago I switched to self hosted fonts instead of Google Fonts. That means, as of today, my blog is completely Google free. Google Analytics is a great product, but I probably used up to five percent of it's features. Still I had a fear of missing out. That's why I delayed pulling the plug for so many months. I've tried a lot of other solutions, but they all felt either too complex or too simplistic. In the end, I did find the replacement. GoatCounter # It has a funky name, GoatCounter. It is open source and privacy respecting. There isn't nearly as much data, but it is all the data I need. You should check it out. It has a generous free tier for non-commercial websites - but please consider donating or contributing as it is a work of a single developer. And he is doing a great job, every time I open the dashboard, there is something new or polished. Why? # It is simple: "If you don't pay for it, you are the product". All these Google services are free because they are collecting data on every visitor. It is one thing to use their email service for my personal needs, but having it on my website, enforcing it on my readers just doesn't feel right. ## Announcing Firebase Live DevFeed: [Announcing Firebase Live]() Original publisher: [Read original article]() Author: David East Published: 2020-05-26T00:00:00Z Content type: news Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Security](), [Unit testing](), [Appwrite](), [Authentication](), [Google Analytics](), [Unity]() Tags: [authentication](), [best-practices](), [demo](), [developer-community](), [emulator-suite](), [event](), [firebase](), [firebase-live](), [google-analytics](), [talks](), [testing](), [unit-testing](), [unity](), [videos]() ### AI overview Firebase announces Firebase Live, a five-part weekly web series for developers featuring talks, tips, technical tutorials, product updates, and live questions with Firebase experts. The series was postponed to June 23 and includes sessions on testing, the Emulator Suite, authentication, Google Analytics, and Unity. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Announcing the Firebase Crashlytics SDK Beta! DevFeed: [Announcing the Firebase Crashlytics SDK Beta!]() Original publisher: [Read original article]() Author: Shobhit Chugh Published: 2020-02-18T00:00:00Z Content type: news Language: en Sources: [Firebase Blog]() Topics: [Crashlytics](), [Firebase](), [SDKs](), [Google Analytics](), [iOS](), [macOS](), [tvOS](), [GitHub]() Tags: [analytics](), [android](), [app-quality](), [apple](), [crash-reporting](), [crashlytics](), [firebase](), [github](), [guide](), [ios](), [latest-release](), [launch](), [legacy](), [macos](), [news](), [reporting](), [sdk](), [sdks](), [updates]() ### AI overview Firebase announces the Firebase Crashlytics SDK in beta. The SDK removes Fabric dependencies, aligns package names, API design, and initialization with other Firebase SDKs, supports Apple platforms including Mac Catalyst, and is open source. Integration with Google Analytics provides crash-related insights and reporting features. ### Source excerpt News, tutorials, and updates from the Firebase team. [Next page]()