# hubspot

HubSpot is an agentic customer platform providing marketing, sales, service, CRM, and developer documentation for API and CMS development.

This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles.

## Reimagining advertising with AI

DevFeed: [Reimagining advertising with AI](<https://devfeed.tech/articles/reimagining-advertising-with-ai-30934.md>)

Original publisher: [Read original article](<https://openai.com/index/reimagining-advertising-with-ai>)

Published: 2026-09-16T13:00:00Z

Content type: release

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integrations](<https://devfeed.tech/tags/integrations.md>), [openai](<https://devfeed.tech/tags/openai.md>), [plugin](<https://devfeed.tech/tags/plugin.md>), [product](<https://devfeed.tech/tags/product.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [sponsored](<https://devfeed.tech/tags/sponsored.md>)

### AI overview

OpenAI introduces AI-powered advertising features in ChatGPT, including Sponsored Agents that let users converse with select business-sponsored agents after viewing an ad. It also adds prompt-based campaign tools and AI creative tools, plus integrations with HubSpot and Shopify.

### Source excerpt

Explore new AI-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify.

## Building Observable Access Control at Scale: A Rule Engine Approach to JITA

DevFeed: [Building Observable Access Control at Scale: A Rule Engine Approach to JITA](<https://devfeed.tech/articles/building-observable-access-control-at-scale-a-rule-engine-approach-to-jita-29101.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/building-observable-access-control-at-scale-a-rule-engine-approach-to-jita>)

Author: ankeith@hubspot.com (Andrew Keith)

Published: 2026-06-30T18:30:42Z

Content type: article

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [Access Control](<https://devfeed.tech/topics/access-control.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Authorization](<https://devfeed.tech/topics/authorization.md>), [observability](<https://devfeed.tech/topics/observability.md>), [Security](<https://devfeed.tech/topics/security.md>)

Tags: [access-control](<https://devfeed.tech/tags/access-control.md>), [business](<https://devfeed.tech/tags/business.md>), [customer](<https://devfeed.tech/tags/customer.md>), [customer-trust](<https://devfeed.tech/tags/customer-trust.md>), [data](<https://devfeed.tech/tags/data.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [logging](<https://devfeed.tech/tags/logging.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [observability](<https://devfeed.tech/tags/observability.md>), [security](<https://devfeed.tech/tags/security.md>)

### AI overview

HubSpot describes the challenges of managing Just-In-Time Access requests at scale. The article explains how a growing collection of nested conditionals made access decisions difficult to audit and maintain, creating a need for observable, rule-based access control.

### Source excerpt

The Problem At HubSpot, we have a fundamental tension built into our culture: we want to help customers succeed, which often means giving employees access to customer portals: Engineers to fix bugs, sales engineers assisting with account setup, or customer support troubleshooting issues during live support calls. But we also need to completely lock down customer data -- because a breach or misuse doesn't just violate customer trust, it can expose sensitive business data, create legal liability, and cause reputational damage that's hard to recover from. Access must be granted only for legitimate, verifiable, and auditable reasons.

## Fin extends Service Agent support to HubSpot and Freshworks

DevFeed: [Fin extends Service Agent support to HubSpot and Freshworks](<https://devfeed.tech/articles/extending-fin-as-the-most-open-agent-platform-9346.md>)

Original publisher: [Read original article](<https://www.intercom.com/blog/extending-fin-as-the-most-open-agent-platform/>)

Author: Paul Adams

Published: 2026-06-09T16:45:42Z

Content type: release

Language: en

Sources: [The Intercom Blog](<https://devfeed.tech/sources/the-intercom-blog.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Support](<https://devfeed.tech/topics/support.md>)

Tags: [agent](<https://devfeed.tech/tags/agent.md>), [apis](<https://devfeed.tech/tags/apis.md>), [cli](<https://devfeed.tech/tags/cli.md>), [customer-experience](<https://devfeed.tech/tags/customer-experience.md>), [docs](<https://devfeed.tech/tags/docs.md>), [fin](<https://devfeed.tech/tags/fin.md>), [fin-for-freshdesk](<https://devfeed.tech/tags/fin-for-freshdesk.md>), [fin-for-hubspot](<https://devfeed.tech/tags/fin-for-hubspot.md>), [helpdesk](<https://devfeed.tech/tags/helpdesk.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integrations](<https://devfeed.tech/tags/integrations.md>), [mcps](<https://devfeed.tech/tags/mcps.md>), [news-updates](<https://devfeed.tech/tags/news-updates.md>), [platform](<https://devfeed.tech/tags/platform.md>)

### AI overview

Intercom announces that Fin can operate as a Service Agent on top of HubSpot and Freshworks, allowing customers to integrate it without migrating from their existing helpdesk. The article also describes Fin's open-platform approach, including APIs, MCPs, CLI access, and public documentation.

### Source excerpt

Fin can be used as a Service Agent on top of HubSpot and Freshworks, meaning you can use the world's best Agent without migrating off your helpdesk.

## Turning support tickets into organization-wide intelligence

DevFeed: [Turning support tickets into organization-wide intelligence](<https://devfeed.tech/articles/turning-support-tickets-into-organization-wide-intelligence-12302.md>)

Original publisher: [Read original article](<https://www.port.io/blog/turning-support-tickets-into-organization-wide-intelligence>)

Author: Idit Matas

Published: 2026-05-04T10:35:03Z

Content type: tutorial

Language: en

Sources: [Developer Experience & Platform Engineering Blog | Port](<https://devfeed.tech/sources/developer-experience-platform-engineering-blog-port.md>)

Topics: [Support](<https://devfeed.tech/topics/support.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [data](<https://devfeed.tech/topics/data.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Slack](<https://devfeed.tech/topics/slack.md>), [bug](<https://devfeed.tech/topics/bug.md>)

Tags: [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [bug](<https://devfeed.tech/tags/bug.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [jira](<https://devfeed.tech/tags/jira.md>), [slack](<https://devfeed.tech/tags/slack.md>), [support](<https://devfeed.tech/tags/support.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

### AI overview

The article explains how Port built an internal Support AI Hub on its Agentic Engineering Platform to analyze support-ticket information. It describes agents for ticket summaries, engineer handovers, escalations, health checks, and monthly trend analysis using data from systems including HubSpot, Zendesk, Jira, and Slack.

### Source excerpt

Learn how to turn support tickets into organization-wide intelligence to uncover trends, improve workflows, and drive decisions.

## HubSpot's 37-Minute Lesson in Why HTTP 200 Can Lie

DevFeed: [HubSpot's 37-Minute Lesson in Why HTTP 200 Can Lie](<https://devfeed.tech/articles/hubspot-s-37-minute-lesson-in-why-http-200-can-lie-17936.md>)

Original publisher: [Read original article](<https://read.bytesizeddesign.com/p/hubspots-37-minute-lesson-in-why>)

Author: Byte-Sized Design

Published: 2026-04-22T16:34:15Z

Content type: article

Language: en

Sources: [Byte-Sized Design](<https://devfeed.tech/sources/byte-sized-design.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [HTTP](<https://devfeed.tech/topics/http.md>), [Availability](<https://devfeed.tech/topics/availability.md>), [Monitoring](<https://devfeed.tech/topics/monitoring.md>)

Tags: [availability](<https://devfeed.tech/tags/availability.md>), [http](<https://devfeed.tech/tags/http.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [monitoring](<https://devfeed.tech/tags/monitoring.md>), [permission](<https://devfeed.tech/tags/permission.md>)

### AI overview

The article examines a HubSpot access incident in which a permission check passed while users were locked out, showing that an HTTP 200 response and conventional availability monitoring may not reflect whether users can actually access a service.

### Source excerpt

The permission check that passed, the users who were locked out, and what monitoring for "availability" actually misses

## Cloud Coding Agents at HubSpot

DevFeed: [Cloud Coding Agents at HubSpot](<https://devfeed.tech/articles/cloud-coding-agents-at-hubspot-29103.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/cloud-coding-agents-at-hubspot>)

Author: Stephan Lensky

Published: 2026-01-23T15:59:04Z

Content type: article

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [AI-assisted coding](<https://devfeed.tech/topics/ai-assisted-coding.md>), [Claude Code](<https://devfeed.tech/topics/claude-code.md>), [Self-hosted](<https://devfeed.tech/topics/self-hosted.md>), [GitHub](<https://devfeed.tech/topics/github.md>), [pull-requests](<https://devfeed.tech/topics/pull-requests.md>), [developer tooling](<https://devfeed.tech/topics/developer-tooling.md>), [Code review](<https://devfeed.tech/topics/code-review.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [claude-code](<https://devfeed.tech/tags/claude-code.md>), [code-review](<https://devfeed.tech/tags/code-review.md>), [coding-agents](<https://devfeed.tech/tags/coding-agents.md>), [developer-tooling](<https://devfeed.tech/tags/developer-tooling.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [github](<https://devfeed.tech/tags/github.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [self-hosting](<https://devfeed.tech/tags/self-hosting.md>)

### AI overview

This article explains how HubSpot built and deployed a self-hosted platform for cloud coding agents, integrating them with internal developer tooling, infrastructure, and GitHub. It describes their use of autonomous agents for planning, implementation, and code review, including more than 7,000 merged AI-generated pull requests and over 50,000 human-authored pull requests reviewed by agents.

### Source excerpt

This post is the second in a series about empowering product, UX, and engineering teams with AI, especially in the context of writing code. Read the first post about scaling AI adoption here!