# Product Management Product management is a strategic function that guides a product through research, planning, development, launch, support, and optimization, including collaboration with software developers and engineers. This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles. ## Loyalty, Leveled Up: How We're Building the Next Generation of Rewards DevFeed: [Loyalty, Leveled Up: How We're Building the Next Generation of Rewards]() Original publisher: [Read original article]() Author: Global Technology Published: 2026-09-15T13:14:46Z Content type: article Language: en Sources: [McDonald's Technical Blog - Medium]() Topics: [Product Management](), [Mobile](), [personalization](), [App]() Tags: [app](), [customer-experience](), [loyalty-program](), [mobile](), [personalization](), [platform](), [product-management](), [technology](), [user-experience]() ### AI overview McDonald's describes how its teams redesigned the Rewards experience as a loyalty platform rather than a simple rewards list. The work focused on reducing friction, improving personalization, and integrating rewards into the mobile ordering journey. By September 2026, the redesigned experience was live across the company's lead Global Mobile App markets. ### Source excerpt From simpler experiences to smarter systems, this is how loyalty evolves at global scale. by Sara Robertson, Sr. Manager, Product Management Quick Bytes Loyalty operates at massive scale, but customer research showed that finding, understanding, and using rewards didn't always feel easy in the moments that mattered most By rethinking loyalty as a platform -- not just a rewards list -- teams reduced friction, introduced scalable personalization, and embedded value directly into the ordering journey The result is a simpler, more intuitive loyalty experience designed to grow with customers and support long-term global scale Loyalty at McDonald's operates at a scale few brands have ever achieved. Every day, millions of customers engage with McDonald's Rewards -- each with their own habits, preferences, and expectations. As the program grows, so does our ambition: deliver a loyalty experience that feels effortless, personal, and genuinely valuable for everyone. That ambition is tied to a clear leadership focus: continuing to grow our global loyalty customer base by making loyalty so intuitive, flexible, and valuable that it becomes a natural part of how customers use the app. As McDonald's continues its journey to build one of the world's leading loyalty programs, simplicity and customer value remain at the center of every decision. That's why teams across Product, Engineering, and Experience Design -- together with cross-functional partners across the Global team, segments, and markets -- collaborated to reimagine the loyalty experience. As of September 2026, the experience is now live across all of our lead Global Mobile App (GMA) markets. Designing for growth starts with reducing friction Customer research made one thing clear early on: loyalty was valuable, but engaging with it didn't always feel easy. Customers told us rewards could be hard to find, confusing to understand, or disconnected from the actual moment they were ordering food. Too often, rewards were remembered ## 7 Weak Product Management Signs DevFeed: [7 Weak Product Management Signs]() Original publisher: [Read original article]() Author: David Pereira Published: 2026-09-10T12:29:44Z Content type: opinion Language: en Sources: [Untrapping Product Teams]() Topics: [Product Management](), [Artificial Intelligence](), [prompt]() Tags: [ai](), [product-management](), [prompt](), [roadmaps]() ### AI overview This opinion revisits seven signs of weak product management, arguing that easier AI-assisted shipping can create the appearance of progress while teams continue to neglect problem definition and desired outcomes. ### Source excerpt I wrote the 7 signs to keep myself honest. Today, every one of them is a prompt away. ## Bullshit Management Didn't Die. It Got Automated. DevFeed: [Bullshit Management Didn't Die. It Got Automated.]() Original publisher: [Read original article]() Author: David Pereira Published: 2026-09-03T12:27:11Z Content type: opinion Language: en Sources: [Untrapping Product Teams]() Topics: [Product Management](), [Requirements](), [Artificial Intelligence](), [Large Language Model](), [User Stories]() Tags: [2026](), [generate](), [llms](), [product-management](), [requirements](), [user-stories]() ### AI overview The author revisits the concept of "bullshit management" and argues that practices such as gathering requirements, maintaining extensive backlogs, and producing management reports have persisted while AI has automated or amplified parts of them. The supplied text presents this as an opinion-based critique, emphasizing that polished outputs may conceal limited customer understanding and learning. ### Source excerpt Four years ago I named it. A million reads later, it's back with better tools. ## Meta Offers Equity Retainers as Engineers Consider Leaving After Layoffs and Reassignments DevFeed: [Meta Offers Equity Retainers as Engineers Consider Leaving After Layoffs and Reassignments]() Original publisher: [Read original article]() Author: Gergely Orosz Published: 2026-08-20T18:08:45Z Content type: opinion Language: en Sources: [The Pragmatic Engineer]() Topics: [Meta](), [Product Management](), [Software]() Tags: [anthropic](), [engineering](), [equity](), [google](), [jobs](), [leaving](), [meta](), [openai](), [product-management]() ### AI overview The article argues that Meta's layoffs and forced reassignments prompted engineers to seek other jobs. It reports that Meta began offering large equity retainers to some departing senior engineers, including those considering moves to Google, Anthropic, and OpenAI. ### Source excerpt In what was predictable: Meta's layoffs and forced reassignments pushed engineers not impacted by either to look for a new job. Meta is now offering large equity retainers, and it doesn't seem working ## Engineering Managers' Involvement in Product Decisions DevFeed: [Engineering Managers' Involvement in Product Decisions]() Original publisher: [Read original article]() Author: Anton Zaides Published: 2026-08-11T06:01:00Z Content type: opinion Language: en Sources: [Manager.dev]() Topics: [Product Management](), [context](), [Claude](), [Claude Code]() Tags: [claude](), [claude-code](), [context](), [engineering](), [engineering-manager](), [product-management]() ### AI overview The article argues that engineering managers should participate more actively in product decisions and business discussions. It cites a survey of more than 950 engineering managers, finding that 45% of experienced managers were barely involved and only 16% were very involved in product decisions. ### Source excerpt Only 1 out of 6 EMs is involved in product decisions ## How the Best UX Design Teams Integrate Personas into Agile Workflows DevFeed: [How the Best UX Design Teams Integrate Personas into Agile Workflows]() Original publisher: [Read original article]() Author: James Newhook Published: 2026-08-08T04:00:00Z Content type: article Language: en Sources: [UX Daily - User Experience Daily]() Topics: [Agile](), [User experience (UX)](), [Product Management]() Tags: [agile](), [churn](), [developers](), [development](), [revenue](), [ux](), [ux-design](), [workflows]() ### AI overview This article explains how UX design teams can integrate user personas into Agile workflows. It presents personas as living tools that translate user needs into actionable requirements, reduce wasted work, improve communication, and keep product decisions focused on real user needs. ### Source excerpt You've seen it countless times: Agile teams racing through sprints while personas gather dust in forgotten folders (or never get created at all). The promise of user-centered design crashes into the reality of two-week deadlines. But what if you could harness both? Build at startup speed while truly understanding your users. Transform "as a user, I want..." into "Sarah needs this because..." and watch engagement soar, revenue climb, and churn vanish. Your products will become indispensable to users' lives while you become the go-to person who made it happen.For some, it may seem like Agile and user-centered design (and therefore, personas) don't fit together. However, Alan Cooper, the Father... ## When is the right time to adopt an IDP? DevFeed: [When is the right time to adopt an IDP?]() Original publisher: [Read original article]() Author: Trevor Garcia Published: 2026-07-30T10:13:18Z Content type: article Language: en Sources: [Developer Experience & Platform Engineering Blog | Port]() Topics: [internal developer portal](), [Platform Engineering](), [Developer experience](), [DevOps](), [sdlc](), [Product Management](), [Tooling]() Tags: [article](), [best-practices](), [developer](), [developer-experience](), [developer-portal](), [devops](), [engineering](), [idp](), [internal-developer-portal](), [management](), [organizational](), [platform](), [platform-engineering](), [sdlc](), [software-development](), [tech-stack](), [tooling](), [tools]() ### AI overview This article explains when organizations should consider adopting an internal developer portal (IDP). It identifies scaling challenges such as operational overhead, cognitive overload, duplicated tools, unclear ownership, and inconsistent tooling. It also describes how DevOps, platform engineering, and product management practices can support an IDP that improves developer experience, standardizes tooling, and consolidates organizational knowledge. ### Source excerpt Organizations have to consider a lot of details before adopting an IDP, and it can be hard to know when is the right time. ## TBM 432: Bundling & Unbundling Capabilities (and AI) DevFeed: [TBM 432: Bundling & Unbundling Capabilities (and AI)]() Original publisher: [Read original article]() Author: John Cutler Published: 2026-07-26T10:53:39Z Content type: opinion Language: en Sources: [The Beautiful Mess]() Topics: [Product Management](), [centralization](), [Development](), [Code]() Tags: [ai](), [centralization](), [code](), [development](), [product-management]() ### AI overview This commentary argues that capabilities once bundled into product management have separated into specialized roles and disciplines, while also being distributed across teams, tools, platforms, and external partners. It presents AI-related changes as one of several simultaneous patterns, including specialization, diffusion, centralization, integration, embedding, and rebundling. ### Source excerpt Early in my product career, I wore many hats. ## What does a platform product manager do? DevFeed: [What does a platform product manager do?]() Original publisher: [Read original article]() Author: Mallory Haigh Published: 2026-07-23T08:14:05Z Content type: article Language: en Sources: [Platform Engineering Blog]() Topics: [Platform Engineering](), [internal developer platform](), [Product Management](), [Developer experience]() Tags: [architecture](), [developer-experience](), [developer-platform](), [developers](), [engineering](), [internal-developer-platform](), [management](), [organizational](), [platform](), [platform-engineering](), [platforms](), [product](), [product-management](), [product-strategy](), [strategy](), [technical](), [user-research]() ### AI overview This guide explains the role of a Platform Product Manager (PPM) in driving strategy for an Internal Developer Platform. PPMs connect technical platform capabilities with developer needs through user research, feedback loops, roadmaps, stakeholder management, and outcome metrics. The article distinguishes product thinking from project management and describes how continuous prioritization and clear platform boundaries support adoption. ### Source excerpt Platform Product Managers drive internal developer platform strategy, bridging technical capabilities and developer needs through research, roadmaps, and stakeholder management. ## Five product management principles for internal developer platforms DevFeed: [Five product management principles for internal developer platforms]() Original publisher: [Read original article]() Author: Mallory Haigh Published: 2026-07-23T05:40:01Z Content type: article Language: en Sources: [Platform Engineering Blog]() Topics: [internal developer platform](), [Product Management](), [Platform Engineering](), [Developer Platform](), [Software Engineering](), [Netflix]() Tags: [automation](), [business-value](), [cognitive-load](), [compliance](), [developer](), [developer-platform](), [developers](), [engineering](), [infrastructure](), [internal-developer-platform](), [management](), [platform-engineering](), [platforms](), [software-engineering](), [tooling]() ### AI overview The article presents five product management principles for internal developer platforms. It argues that platform teams should treat developers as customers, measure developer outcomes and adoption, reduce cognitive load through golden paths, and continuously evolve platforms to deliver business value. ### Source excerpt Discover five product management principles crucial for driving adoption and business value in internal developer platforms, focusing on developer needs ## Platform Product Management: AI-enabled vs. AI-native capability stacks DevFeed: [Platform Product Management: AI-enabled vs. AI-native capability stacks]() Original publisher: [Read original article]() Author: Poojitha Marreddy Published: 2026-07-23T05:40:01Z Content type: article Language: en Sources: [Platform Engineering Blog]() Topics: [Product Management](), [code productivity](), [developer-productivity](), [Artificial Intelligence](), [Infrastructure as code](), [Terraform](), [DevSecOps](), [GitHub](), [Jenkins](), [Kubernetes]() Tags: [agents](), [ai](), [code](), [cognitive-load](), [configuration](), [developer](), [developer-productivity](), [devsecops](), [github](), [iac](), [jenkins](), [kubernetes](), [management](), [platform](), [product](), [productivity](), [terraform]() ### AI overview This article presents platform product management as a way to reduce developer cognitive load and improve delivery velocity. It contrasts AI-enabled capability stacks, which use AI to assist developers, with AI-native stacks, which run AI workloads; both depend on an internal developer platform but require different investments, governance, and success metrics. The article introduces the double diamond framework for discovering, defining, developing, and delivering platform capabilities. ### Source excerpt Platform PM framework: Shift from tool standardization to product thinking. Learn to build AI-enabled vs AI-native stacks to boost developer productivity ## The biggest challenges platform engineering teams are facing in 2026 DevFeed: [The biggest challenges platform engineering teams are facing in 2026]() Original publisher: [Read original article]() Author: Sam Barlien Published: 2026-07-23T05:40:01Z Content type: article Language: en Sources: [Platform Engineering Blog]() Topics: [Platform Engineering](), [Product Management]() Tags: [2026](), [building](), [business-value](), [developer](), [engineering](), [how-to](), [organizational](), [platform](), [platform-engineering](), [report](), [strategy](), [technical]() ### AI overview This article examines the biggest challenges facing platform engineering teams in 2026. Based on the State of Platform Engineering Vol 4 report, it argues that cultural and organizational barriers--especially developer adoption, shared vision, product mindset, and change management--outweigh purely technical difficulties. It recommends launching Minimum Viable Platforms, building adoption through early advocates and a Bottom-Up-Top-Down strategy, securing executive alignment, and measuring outcomes to demonstrate ROI. ### Source excerpt Is your platform engineering initiative struggling? Data shows cultural and organizational barriers, not technical ones, are the biggest hurdle. Learn why developer adoption is the top challenge, how to build an MVP, secure executive buy-in, and measure ROI for platform success based on the State of Platform Engineering Vol 4 report. ## Product Discovery for Product Managers in 2026 DevFeed: [Product Discovery for Product Managers in 2026]() Original publisher: [Read original article]() Author: Paweł Huryn Published: 2026-07-22T20:01:35Z Content type: tutorial Language: en Sources: [The Product Compass]() Topics: [Product Management](), [Usability](), [Users]() Tags: [2026](), [discovery](), [guide](), [product-management](), [risk]() ### AI overview This guide explains why product discovery remains important for product managers in 2026, even as shipping becomes faster and cheaper. It focuses on validating ideas, managing product risks, and deciding what to build before committing resources. ### Source excerpt You can ship an idea the same day you have it. That's why discovery matters more, not less. What changed, what didn't, and what to learn. ## How to choose and adapt product management frameworks DevFeed: [How to choose and adapt product management frameworks]() Original publisher: [Read original article]() Author: Bart Krawczyk Published: 2026-07-22T12:30:48Z Content type: article Language: en Sources: [LogRocket Blog]() Topics: [Product Management](), [Frameworks]() Tags: [article](), [frameworks](), [how-to](), [product-management](), [tools-and-resources](), [uncategorized]() ### AI overview An article about choosing and adapting product management frameworks to fit product stage, constraints, problem type, and business context. It argues that frameworks such as RICE, JTBD, OKRs, Kano, and MoSCoW are starting hypotheses rather than universal answers, and emphasizes reading the situation before selecting or modifying a framework. ### Source excerpt Learn how to choose and adapt product management frameworks based on your product stage, constraints, problem type, and business context. The post How to choose and adapt product management frameworks appeared first on LogRocket Blog. ## Designing for One DevFeed: [Designing for One]() Original publisher: [Read original article]() Author: Jon C. Phillips Published: 2026-07-05T23:45:00Z Content type: opinion Language: en Sources: [Jon C. Phillips]() Topics: [designing for one](), [Product Management](), [Software](), [Open Source]() Tags: [articles](), [audience-building](), [building](), [code](), [design](), [designing-for-one](), [digital-products](), [music](), [open-source](), [photography](), [product-engineering](), [product-management](), [side-projects](), [software](), [web-development](), [workflow]() ### AI overview "Designing for One" explores the appeal and hidden costs of building software for a single user: yourself. The article argues that this approach creates fast feedback, clear priorities, and highly opinionated products, while shortcuts around labels, instructions, and empty states become liabilities when other people start using the product. ### Source excerpt No audience to picture and no personas on the whiteboard. There's no imagined user whose confusion you have to design around. It's just you with the problem in front of you. You have the freedom to solve it exactly the way your own brain wants it solved. ## AI Product Manager Learning Roadmap for 2026 DevFeed: [AI Product Manager Learning Roadmap for 2026]() Original publisher: [Read original article]() Author: Paweł Huryn Published: 2026-07-05T18:37:53Z Content type: tutorial Language: en Sources: [The Product Compass]() Topics: [Artificial Intelligence](), [Product Management](), [AI Bots](), [Claude Code](), [n8n](), [Large Language Model](), [codex]() Tags: [2026](), [agents](), [ai](), [guide](), [product]() ### AI overview A 2026 learning roadmap for AI product managers covering foundational concepts, workspace and product agents, production reliability, and AI product strategy. It distinguishes agents used in a person's workspace from agents embedded in products or business processes. ### Source excerpt Every skill, tool, and guide to become an AI Product Manager in 2026, built around one question: does the agent run on your work, or inside your product? ## The AI-Native PM Roadmap: A Live Session Every Week, First 3 Free DevFeed: [The AI-Native PM Roadmap: A Live Session Every Week, First 3 Free]() Original publisher: [Read original article]() Author: Paweł Huryn Published: 2026-07-01T23:08:13Z Content type: article Language: en Sources: [The Product Compass]() Topics: [Product Management](), [Artificial Intelligence](), [Claude Code](), [vs-code](), [Claude](), [codex]() Tags: [ai](), [claude](), [claude-code](), [codex](), [product-management](), [sessions](), [vs-code]() ### AI overview The article announces a weekly live, hands-on roadmap for product managers learning to use AI agents. The first three sessions are free and cover Claude Cowork, Codex, and Claude Code in VS Code, with live demonstrations, materials, homework, recordings, and later premium sessions. ### Source excerpt One live, hands-on session every week. The first three are free, from Claude Cowork to Claude Code in VS Code. ## The generalist EM's reading list DevFeed: [The generalist EM's reading list]() Original publisher: [Read original article]() Author: Anton Zaides Published: 2026-06-09T06:01:00Z Content type: article Language: en Sources: [Manager.dev]() Topics: [Product Management](), [User experience (UX)](), [Framework]() Tags: [books](), [engineering](), [generalist](), [learning](), [product-management]() ### AI overview A reading list of seven books intended to help engineers and engineering managers learn the basics of adjacent technology professions, including product management, design, user research, customer experience, business, marketing, and growth. The excerpt discusses Competing Against Luck and The Design of Everyday Things. ### Source excerpt 7 books to easily catch up with non-engineering professions in tech (number 3 is a must read) ## Past, Present, and Future of Product Managers DevFeed: [Past, Present, and Future of Product Managers]() Original publisher: [Read original article]() Author: David Pereira Published: 2026-05-28T12:27:42Z Content type: opinion Language: en Sources: [Untrapping Product Teams]() Topics: [Product Management]() Tags: [product-management]() ### AI overview An opinion article on how product-manager roles vary across organizations and may evolve over time. The author argues that product management is changing rather than ending, and advocates end-to-end responsibility focused on creating value for businesses and customers. ### Source excerpt Everyone right now is trying to guess the future of PMs. ## How We Hire Product Designers at Teleport DevFeed: [How We Hire Product Designers at Teleport]() Original publisher: [Read original article]() Author: sheila.maniago@goteleport.com (Sheila Maniago) Published: 2026-02-23T00:00:00Z Content type: article Language: en Sources: [Teleport]() Topics: [User Experience](), [Product Management]() Tags: [designer](), [hiring](), [interview](), [portfolio](), [product-design](), [product-strategy](), [prototyping](), [user-research]() ### AI overview Teleport explains its four-step Product Designer hiring process, covering the recruiter call, hiring manager interview, portfolio review, and a collaborative product design challenge. ### Source excerpt Learn how Teleport hires Product Designers -- a transparent 4-step process including portfolio review and a real design challenge. See if you're a fit. ## The Right Team for the Job: From Engineering to Product: A Superpower for Developer Platform... DevFeed: [The Right Team for the Job: From Engineering to Product: A Superpower for Developer Platform...]() Original publisher: [Read original article]() Author: The NYT Open Team Published: 2026-02-11T21:52:17Z Content type: article Language: en Sources: [New York Times]() Topics: [Developer Platform](), [code productivity](), [Software Engineering](), [systems](), [Back end](), [Content Management System](), [Product Management]() Tags: [backend](), [cms](), [developer](), [developer-platform](), [developer-productivity](), [development](), [engineering](), [product](), [product-management](), [software-engineer](), [web-development]() ### AI overview This New York Times Open series article introduces Danny Cassidy, a senior technical product manager in Developer Productivity, and traces his transition from software engineering to product management. It describes his early frontend work, later experience building backend APIs and content management systems, and his interest in connecting engineering decisions with business and user impact. ### Source excerpt The Right Team for the Job: From Engineering to Product: A Superpower for Developer Platform StrategyIntroducing Danny Cassidy, Senior Technical Product Manager, Developer Productivity in Developer PlatformsIllustration by Claire Merchlinsky By Geethu Jacob, Daniel Cassidy, Nikki Larson and Erica Vendetti "PMs actively and effectively engage with engineering and technology decisions, understanding possibilities and consequences." This article is part of a New York Times Open series showcasing the breadth of experiences and backgrounds of our Product Managers. Engineering can fuel product leadership For Danny Cassidy, coding was an early creative outlet. As a high school student, he taught himself to code, trying his hand at frontend web development. "I was very inspired by online communities back then, and how the internet could foster connection for people across the world. So, I first learned how to make extensions on forum software. My first paid gig in high school was building a social networking feature into a site for pet owners so that they could create profile pages for their pets. Those were the days!" Building on the base of that passion, Danny studied information technology in college. "There's a definite craft to software development", he says. "It's not just technical. You are thinking about solving a problem in an elegant and legible way. I always enjoyed that part of the process." As a software engineer, Danny focused on building backend APIs and content management systems (CMS) for media brands. Here, Danny learned to understand how engineering solutions fit into the business context. Engineers "need to know how a solution will evolve and scale over time. And their solutions need to be understood and maintainable by a multitude of people throughout all of this." In 2015, Danny accepted an engineering job at The Times working on the backend APIs that deliver our digital content from our CMS to our desktop and mobile apps. As an engineer at The New Yor ## Building The New York Times Product Team: The Right Team for the Job DevFeed: [Building The New York Times Product Team: The Right Team for the Job]() Original publisher: [Read original article]() Author: The NYT Open Team Published: 2026-02-11T21:42:32Z Content type: opinion Language: en Sources: [New York Times]() Topics: [Product Management](), [Users](), [Artificial Intelligence]() Tags: [ai](), [leadership](), [mission](), [product](), [product-management](), [skills](), [teams](), [users]() ### AI overview The article introduces The New York Times product team, describing how product managers with varied professional backgrounds use product strategy, analytical rigor, communication, leadership, and execution skills to address reader, business, and organizational needs. ### Source excerpt Illustration by Giacomo Bagnara By Nikki Larson, Erica Vendetti and Michael Beach Our mission is simple: We seek the truth and help people understand the world. Accomplishing that mission requires each of us to build trust, seek out different perspectives, collaborate respectfully, and continuously strive to deliver the very best in all we do. But what exactly does that mean for Product Managers (PMs)? How do we earn and maintain trust with tens of millions of global readers in an era of misinformation? Where are new readers finding and developing a daily habit with our original reporting? How can Product unlock growth opportunities for our business? How can we help readers connect with their passions by building products like Games, The Athletic or Cooking? How do we use AI to responsibly advance our mission? How do we scale our systems to support breaking news? PMs at The New York Times solve a variety of problems for our readers, our journalists, other product and functional teams. To meet the evolving needs of our almost 12 million subscribers, we rely on a Product team with a wide range of unique backgrounds. It takes creativity and expertise from people in every part of the company to fulfil our mission. So it's not uncommon for our PMs to have started their careers in roles outside of product. To build a world-class Product team, we've hired both PMs by trade as well as those who were previously dancers, consultants, entrepreneurs, journalists, strategists, operations specialists, and engineers. Our diverse experiences fuel the analytical rigor, creativity, communication skills, leadership, and execution skills needed to excel in getting to know our users' needs and leading teams to build solutions to meet them. This post will help introduce you to PMs whose backgrounds outside of Product Management help them excel in their current roles at The New York Times. One guiding framework, many possible solutions While our PMs work on products across the entire busi ## Figma opens a new hub in India to support our growing community of builders DevFeed: [Figma opens a new hub in India to support our growing community of builders]() Original publisher: [Read original article]() Author: Figma Published: 2025-11-12T00:00:00Z Content type: article Language: en Sources: [Figma Blog]() Topics: [Figma](), [coding-community](), [Product Management](), [Artificial Intelligence]() Tags: [ai-design-tools](), [apac](), [community](), [design](), [design-tools](), [digital-experiences](), [figma](), [india](), [launch](), [product-development](), [research]() ### AI overview Figma announces a new hub in Bengaluru to support India's growing community of designers, developers, and product builders. The article highlights local research on AI in design and coding, the launch event, Figma's adoption by Indian companies, and its plans to deepen engagement with the country's product development community. ### Source excerpt With our new hub in Bengaluru, we're investing in India's fast-growing product development community. ## Escaping the Build Trap DevFeed: [Escaping the Build Trap]() Original publisher: [Read original article]() Author: Tom Published: 2025-09-20T00:00:00Z Content type: opinion Language: en Sources: [Tomasz Gągor]() Topics: [Product Management](), [Tech Lead]() Tags: [book](), [business](), [collaboration](), [effective](), [examples](), [experimentation](), [leadership](), [management](), [metrics](), [pitfalls](), [product-management](), [team](), [tech-lead]() ### AI overview A review of Melissa Perri's book Escaping the Build Trap, focusing on its explanation of Product Management, experimentation, metrics, organizational perspective, and creating real value. ### Source excerpt Escaping the Build Trap How Effective Product Management Creates Real Value Author: Melissa Perri This was the first book on Product Management I've ever read, and I'm glad I started with such a solid one. In my daily work, I collaborate closely with product owners, and I wanted to better understand their role: How do they work? What are their priorities? And how can our collaboration be more effective? What I appreciated most about this book is how clearly it structures the profession of Product Management and breaks down its many facets. [Next page]()